Luxurious Rebranding: Reinvigorate Your Brand in a Global Economy

A healthy economy can break your heart.

Panel data methods are used to investigate how deaths from coronary heart disease (CHD) in the United States vary with macroeconomic conditions. A one-percentage-point reduction in unemployment is predicted to raise CHD mortality by 0.75%, corresponding to almost 3900 additional fatalities. The increase in relative risk is similar across age groups, implying that senior citizens account for mos...

Strategic brand value: Advancing use of brand equity to grow your brand and business

Businesses that intend to reap the benefits of using brand as a driver of business success need to begin the process by identifying and managing, in a more systematic and structured way, the associations that contribute to brand equity and are critical to enhancing the brand’s value and the extent that it financially impacts on the business. This paper is designed to acquaint the reader with a ...

PRACTICE - BASED COMMISSIONING Reinvigorate

Building a Global Asian Fashion Brand

Fiscal Policy Reforms in a Global Economy

The paper considers two countries each populated by workers and capitalists and equipped with a government that collects taxes to nance productive expenditure and income redistribution. The share of income redistributed de nes the size of the welfare state. Both groups in each country bene t from an abolition of the welfare state in the long run. Nevertheless, the optimal scal policy in autarky...